Danielle Sissons is an Independent Financial Planner and founder of Ivey Financial Planning, a firm built to help close the gender wealth gap. Through flat-fee financial planning, cashflow forecasting, and coaching, she helps ambitious women build wealth alongside their careers, businesses, and families. After becoming a mother herself, Danielle became even more passionate about helping women navigate major life transitions with greater confidence and clarity.
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Her feature runs on pages 42–48 of the June 2026 issue.
What was missing in the financial world for women that made you want to build something different?
Finance is an old industry, with its roots buried in misogyny, and although it has come a long way there's still a long way to go. There are assumptions around lead clients when dealing with husbands and wives: 75% of newly widowed women leave their husband's adviser. By choosing a flat fee model I can work with anyone at any net worth, at any stage of life, perfect for those navigating big life transitions like starting a business or growing a family.
You've said you don't believe anyone should be embarrassed to say they want to be rich. What does "rich" mean to the women you work with?
Rich is whatever it is to them. For some it's a number. For most of the women I work with, it's something far more specific: the ability to make a decision, leave a job, move a family, start something, without that decision being made for them by a bank account that can't absorb it. That's the freedom I'm helping them build. I want my clients to grow their wealth and their families, and I want that for me too.
Read the full feature in the June 2026 issue.
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