Ashley Chang Dawson is the co-founder and CEO of Sundays, a company that helps working families reclaim time through personalized life support and administrative assistance. Inspired by her mother's experience leaving a successful technology career to raise a family, Ashley launched Sundays to help make meaningful careers and family life more compatible for future generations.
← All profilesThe choice my mom faced isn't really a choice. It's still being made for women by systems that haven't caught up.
Ashley Chang Dawson, Sundays
Read it the way it ran in print.
"Thirty years later." That's the line that opens her feature in the June 2026 issue, pages 33–40. Below is the actual spread, page for page, exactly as it appears in print.
Sundays starts with your mom's experience of having to choose between a high-growth career and raising a family. How did that shape what you believed was possible for women?
Growing up, I truly believed we would be the first generation to not have to face this challenge. But after talking to so many families, and now living it myself, I can see that a lot of the same barriers still exist 30 years later. The choice my mom faced isn't really a choice. It's still being made for women by systems that haven't caught up.
You spoke with over 300 parents before building Sundays. What did those conversations reveal that shaped what it ultimately became?
I found that there were so many people who wanted to talk about it, it affected them every single day. At first I thought I was going to build an app. But the more families I talked to, the more I realized that the needs of families are so diverse. Every family is different, and the support they need depends on understanding them deeply. That led me to what we do today: a human-first approach where our team works one-on-one with clients to take life admin off their plate.
Read the full feature in the June 2026 issue.
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